Peer-to-Peer Fundraising Email Templates

One sure-fire way to elevate your P2P campaign is by communicating a steady flow of information about your event. To assist you with this, we have prepared a blog post titled, 3 Ways Email Can Enhance Your P2P Campaign, that will help you develop the three core types of emails to send to P2P participants once they are registered for your event.

But what about the other type of emails, like recruitment emails? We’ve got you covered. Below are some email templates that you can quickly use to help maximize your P2P campaign’s fundraising potential from beginning to end.

Recruitment Emails

Target Audience = New Participants

Subject: Registration is now open for [Event Name]!

Body: As a [Organization Name] champion, we wanted you to be one of the first to know that registration for the [Event Name] is officially open! Your participation will allow us to [mission].

[Event Details]

[Register Now Button]

If you're unable to participate as an official fundraiser, we'd still love your help! You can spread the word about [Event Name] on Facebook, Twitter, and other social media outlets by linking to our campaign [Link To Campaign]!

If you have any questions or would like more information, please let me know!

Target Audience = Past Participants

Subject: [Event Name] is Back!!

Body: Last year, you were one of the [Org Name] champions who helped us raise over [amount raised] to help fund [org mission]! As one of our champions, we wanted you to be among the first to know that registration is open for this year’s [campaign name]!!

Click here to register for the [year/ campaign name]!

With your help, we can reach our goal of [Fundraising Goal and Org Mission]

If you have any questions or would like more information, please let me know!

Welcome Email

Subject: Welcome to [Event Name]

Body: Thank you for joining our team for [Event Name]!!

With your help, we can [Impact Statement/Story]!

[Important Event/Campaign Details]

To get started, don’t forget to customize your fundraising page! Telling your personal story about why you support [Org Name] will help potential donors click that “donate” button even quicker!

Fundraising Tip: GIVE FIRST

Consider making a donation to your page to get things started, even if it's small it will show you believe in your own efforts!

Motivational Email

Subject: [Event Name] - You are amazing!!

Body: YOU have officially helped [Event Name] raise over [Funds raised to date]!! Every dollar raised helps fulfill the [Org Name] mission to [Mission Statement].

Thank you, everyone, for your hard work and dedication to [Event Name]!

Impact Spotlight: [short story/video about the impact your organization has made]

Fundraising Tip: Ask your Friends and Family!

Seek donations from your family and friends first as they are more likely to give. Your community wants to support you and your passion.

Educational Email

Subject: [Event Name] - Keep up the great work!

Body: Fundraising isn’t always easy, so we’re here to help! Below are a few tips and tricks to help you continue your fundraising efforts:

• Use Pledge Its Invite Donors feature! You can send direct, personalized invitations to family and friends straight through your account. When logged in, click “Donors” on the menu at the top of your page, then “Send Invites” to get started. You can personalize your emails, see at a glance who has donated, and send personalized Thank You messages all from the same place!

• Not sure how to share the [Org Name]’s mission with potential donors? Here are a few talking points and statistics about [Org Name/Stats]!

• Provide updates throughout your fundraising efforts. When you’re close to reaching a fundraising goal or when you’ve reached a fundraising goal, share that with your network! People who have already donated to your campaign will love to see how they’ve helped make a difference, and a message asking for support to reach your goals will motivate people to donate.

“Last Push” Email

Subject: [Event Name] - Let’s Finish Strong!

Body: In [Time] we’ve raised [Dollar Amount], and now we’re [Percentage] away from reaching our fundraising goal of [Dollar Amount]! Thank you so much for all you’ve done to help us reach this point—we couldn’t have done it without you!

As we near the end of our [Event Name] campaign, we are asking all our participants to make a big fundraising push to your connections. We know we can only reach our goal with your help! All funds are going to provide support to [Org Mission]