Pledge It Playbook

Everything You Need to Run a Campaign

The Pledge It Playbook is designed to offer you the most current and valuable performance based fundraising expertise.

It’s never too early to start planning ahead for a successful campaign. Learn about raising funds, what to expect, and how to promote your fundraising campaigns from start to finish.

Learn more about:

Before Your Campaign

Get started with the basics and learn how to launch your campaign.

Promoting Your Campaign

Learn how to maximize your fundraising efforts and increase donations.

After Your Campaign

Follow these steps with donors after your campaign is complete.

Pledge It Basics

Learn more about performance-based fundraising, how it works, and why our team supports you throughout your entire fundraising experience.

What is Pledge It?

Pledge It is the leading online performance based fundraising platform. Performance based fundraising empowers athletes to raise money for their team or charity through their performance on the field. Fans can pledge any dollar amount for every touchdown, goal, or point scored, and then at the end of a game those pledges turn into donations directly benefiting the fundraising cause. Our mission is to make fundraising more fun and engaging for everyone involved. We believe donations should be earned, not given. Our athletes know every time they score, they are earning donations for their team's fundraising goals.

How does Pledge It work?

Pledge It is a performance based fundraising platform. It’s an easy way for teams and athletes to create powerful and engaging fundraisers in a matter of minutes. It works by letting you leverage a relationship with a team or athlete, and then creating a fundraiser where your supporters can donate by pledging dollars for a team or athlete’s performance. It allows you to customize your fundraiser with photos, videos, and a personal message, and makes it incredibly easy to share your fundraiser with your supporters. Once you launch your fundraiser, the team and athlete just needs to play the game they love and then your pledges automatically turn into donations that benefit your favorite cause.

Is it free to create a fundraiser on Pledge It?

Yes, it is free to create a fundraiser and there are no restrictions on who can create a fundraiser. Any type of team, athlete, or individual can launch a fundraiser with us. There are no fees to create a campaign, no obligations or commitments, and you can launch your campaign whenever it’s ready.

Does anyone help me fundraise?

Yes, we have a marketing team that genuinely cares about your fundraiser. We assign a Fundraising Coach to every campaign. This means once you sign up and start building your fundraiser, you have unlimited access to someone who understands the best ways to fundraise and spread the word about your cause. Successful campaigns don’t just happen because you have the most beautiful looking fundraiser page. It takes planning, time, care, and dedication to run a successful fundraiser.

If I have questions, will I be able to talk to a real person?

Yes, our support team is always here to answer questions. If you have questions at any point our team is here to help. You can contact us via our contact form and we'll be in touch.

Our Features

Integrated Social Media

Thousands of fans are supporting their favorite causes using Pledge It. Each campaign is fully integrated with Facebook & Twitter to make sharing easy.

Mobile Ready

Fans and supporters can pledge, donate and share campaigns from the game or the comfort of home, from any device. Our campaigns were designed mobile-first giving you the best experience possible, no matter where you watch the game.

All-Star Customer Support

We understand the challenges of fundraising and we’re here for you, every step of the way. Our mission is to make fundraising as easy for you as possible.

Community Management

Full access to current and past donor information is at your fingertips. We make it easy for you to stay engaged with your supporters every step of the way.

Easy Customization Tool

You have a story and we’re here to help you tell it. Effortlessly add video and images to your campaign and share your personal message.

Secure Payment Processor

The privacy of your supporters is one of our top concerns, so we use the most secure payment processor to protect every pledge and donation you receive. Our system sends auto-generated receipts to every donor after their card has been processed.

"Pledge It was the best fundraising platform that we have ever used. It allowed us to keep our fans & alumni engaged throughout the entire season and help us raise funds for new field expenses."

Sean O'Connor DeMatha Catholic High School, Head Baseball Coach

Ready, Set, Raise.

Are you a nonprofit or individual fundraiser? Learn about each of our platform solutions.

Pledge It for Nonprofits Pledge It for Individuals