Tips & Guides
The Importance of Stewardship after your Fundraising Initiative
Stewardship after your fundraising initiative is essential because it fosters a sense of appreciation and connection with participants who invest their time and effort to support your cause. Demonstrating gratitude and maintaining ongoing communication helps build trust, encourages continued engagement, and reinforces the value of each participant's contribution, leading to higher levels of involvement and potential for future fundraising success.
A great way to show appreciation to your valuable participants is by sending them a personalized 'Thank You'. One strategy for doing this is a personal letter or email. This can be done rather quickly and sent out to large quantities of people. For an even more special touch (and perhaps a more exclusive list of individuals) you might personally call and thank some individuals.
Surveying participants in a fundraising initiative provides valuable insights into their experiences, motivations, and feedback. By actively seeking input, you can demonstrate a commitment to transparency and accountability, fostering a sense of engagement and loyalty among participants, ultimately leading to more successful and impactful fundraising efforts.
Lastly, just like collecting feedback, providing a detailed breakdown of how the funds raised will benefit the organization can help build trust, encourage continued engagement, and reinforce the value of each participant's contribution, leading to higher levels of involvement and potential for future fundraising success. A newsletter is a great way to share a detailed breakdown.
Published on August 31, 2023
by Suzanne Rupe
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