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How to stand out on GivingTuesday

More than 30 million people participated in Giving Tuesday in 2020. That's nearly a 30% increase over 2019 despite the uncertainty that charitable giving faced last year. The growing movement is a signal for all non-profits to expand their Giving Tuesday footprint and take home a bigger piece of that pie.

So how can you stand out when everyone else is trying to do the same thing? Cut through the noise generic Giving Tuesday appeals create by making your Giving Tuesday campaign a peer-to-peer effort. New donors are far more likely to engage in online giving if someone they know and trust is advocating for your cause.

Just the Facts:

  • Average email donation appeals convert less than 0.05% of the audience into donors (source)
  • Average peer-to-peer donation appeals convert 40-50% of the audience into donors

Following these simple steps and using Pledge It’s best in class, free to use, peer-to-peer platform will take your Giving Tuesday results to the next level without sacrificing any more time or effort.

Prepare by using premade Giving Tuesday resources

You don’t need to reinvent the wheel. GivingTuesday.org is loaded with free resources that anyone can use to bolster their fundraising efforts. Official logos, images, toolkits and best practice recommendations are there for you to take advantage of to save time and effort during the busiest time of the year.

Set aside a distinct timeframe explicitly for recruiting participants

Once your campaign page is up and running, focus solely on getting participants signed up who can advocate and help raise funds for your campaign. Start with board members and volunteers who are used to lending their time to your cause. Offer incentives or rewards, run a competition, sell merchandise, and finish with a culminating event or celebration. Peer-to-peer fundraising is based on engagement, so give your supporters a reason to engage.

Shift into fundraising mode

Once you have a good number of supporters recruited, start the push to encourage fundraising. Encourage them to use built-in email, text and social media tools to rally donations from their personal networks then highlight the ones who are doing it well. Launching a peer-to-peer campaign for Giving Tuesday can also get donors to give before Giving Tuesday or keep giving after November 30th.

Our team is here to help you get started or to support you along the way, so don’t feel like you’re on your own. Connect with us anytime so that we can help answer questions, give advice, or just shoot the breeze. If you want to get started, fill out the form below and we’ll get the ball rolling right away.

What you get when you use Pledge It:

A Free Peer-to-Peer campaign page like this one with personal pages for participants

A Free Peer-to-Peer consultation with our team of experts

Unlimited campaign customization with uncapped participants and donors

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Published on September 29, 2021

by Joe Prozeralik

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