Tips & Guides

Performance-based fundraisers offer a unique opportunity to connect with your supporters that traditional fundraisers just can’t match. By having donors pledge for every mile, touchdown, or home run, you can truly connect your audience to your cause in a fun and meaningful way. Here are our tips on how to excite your supporters, and take your campaign to the next level.

"The smallest deed is better than the greatest intention.” — American essayist and poet John Burroughs.

When conducting an online fundraiser, your campaign description is the best opportunity to capture your audience. It's your one chance to wow them with your "why" and might be the most important piece of running an effective campaign. With that being said, here our Top 5 Tips to writing a killer campaign description:

Congratulations on launching your Pledge It campaign! Check out the below fundraising tips that have helped other people lose weight and raise money for their favorite cause. These fundraising tips and best practices will ensure your campaign maximizes its fundraising potential.

Congratulations on launching your Pledge It campaign! Check out the below fundraising tips that have helped other athletes raise money for their favorite cause. These fundraising tips and best practices will ensure your campaign maximizes its fundraising potential.

Congratulations on launching your Pledge It fundraising campaign! Check out the below fundraising tips that have helped teams and athletes launch successful fundraising campaigns. We’ve put together some fundraising tips and best practices to ensure your fundraising campaign maximizes its fundraising potential. Be sure to set aside time to read each section.

The Touchdowns Against Cancer Coach Resource Center is your home for everything you need to make your team's fundraising campaign a success. Included is our Campaign Promotion Playbook, sample donor emails, a printable flyer and official program logos for download.

According to a new Gallop Poll by Daniela Yu and Amy Adkins, 81% of donors say their belief in an organization's mission is a major reason why they donate to a charity. These individuals are also highly more likely to be fully engaged with an organization and are twice as likely to donate more to it in the next 12 months compared with those who say the mission is a minor reason or not a reason to donate.

As I prepare to work on a fundraising campaign – whether it’s an annual appeal, a gala, or a restricted fund (specific project) - I always start with the same list of basic questions: who, what, where, when, and why. Using this template creates a certain level of structure and can be applied to all levels of fundraising efforts. So with this in mind, let’s fill in some blanks:

People are constantly bombarded by information. Your campaign needs to share just the right amount of information effectively and quickly. Our team put together this checklist to help you get in the right mindset before creating your campaign.

Interested in launching an online fundraising campaign with PLEDGE IT? Check out this article to learn how to sign up and create your fundraising campaign from start to finish.

Finding the perfect photo for your fundraising campaign can be difficult. Not every athlete or team has the perfect action photo but having a clear, appropriate photo is very important. Your campaign photo is one of the first things your supporters will see when they visit your fundraising page.

Nonprofit organizations are up against a mounting list of challenges. Acquiring new donors is becoming increasingly more expensive. Budgets are tight, resources are limited and the market for donor support is extremely competitive. If nonprofits don’t properly reach and interact with contributors, they risk donor lapses or—worse—failing to meet their revenue goals, which could immobilize their cause.

Congratulations on launching your PLEDGE IT fundraising campaign! You’re well on your way to earning more funds than ever for your cause this season. So now you can just sit back, kick your feet up and watch the money roll in, right? Not quite. Come on, even an automatic car requires steering. The most successful campaigns are actively promoted throughout the community.

Are you beginning a weight loss journey? Are you trying to lose weight to benefit your health? Learn why people struggling to shed pounds are launching weight loss fundraising campaigns to stay motivated, reach their weight loss goals, and support their favorite charitable cause.

Peer-to-peer fundraising is a method of fundraising that leverages your supporters to fundraise on your behalf. Peer-to-peer fundraising is popular for racing events, especially marathons. For nonprofit organizations, peer-to-peer fundraising is a great way to get new donors and reach new networks of people. Our team researched the top 10 marathons in the United States that are the best to launch a fundraising campaign. Check out our top 10 list!

Understanding your donor base is the key to driving donations. Why are they donating? How often do they donate? Do they donate time? Money? Goods?

In early May 2015, a group of 22 collegiate strength and conditioning professionals gathered for a round table discussion at the Drexel athletic center. The conversations that took place covered a variety of topics including the recent Tulane strength coach firing, how to handle weight room scheduling, changing NCAA regulations regarding certifications, and much more. However, one of the better discussions surrounded how to handle athletes that showed up late the weight room which seemed to be relevant issue to everyone there.

Before you start building your fundraising campaign, learn the basics about how to do so in the most effective manner. Our team created the below guides and resources to ultimately help you think about fundraising in the right way, create a compelling campaign and attract people to pledge and donate to your fundraising campaign.

Learn the basics about the steps to take once your fundraising campaign is complete. You will learn about the best follow up process with your supporters and tips on how to share your final fundraising campaign results with your community. You will also learn about when donations will be received and how to launch your next fundraising campaign.

Check out the top 10 performance based fundraising campaigns of 2014-2015! These teams and athletes were able to raise awareness and funds for their favorite causes simply by doing what they love - playing sports!

The more people who know about your campaign, the more you can raise. To help make your fundraising campaign a success, you’ll need to get plenty of people to show their support and pledge.

Thousands of high schools all over the country are faced with shrinking budgets. In 2014, 35 states provided less funding to their schools than they did in 2013. Fourteen of these states even had to cut their funding by more than 10%.

The PLEDGE IT Playbook is designed to offer you the most current and valuable performance based fundraising expertise.