3 Fundraising Solutions for a Successful Giving Tuesday

Giving Tuesday isn’t new, and by now you’ve probably mastered all the elements of a perfect message: a compelling call to action, a heartfelt story, clear impact metrics, and of course, a dash of urgency.

But here’s where Pledge It steps in—we’re here to help transform those fantastic messages into tangible results. We’ve outlined three campaign solutions to help you engage donors, drive contributions, and grow your impact. Let’s make Giving Tuesday not just impactful, but wildly successful!

Custom Donation Form

A low effort, high reward solution to allow donors to give quickly and securely

A custom donation form allows you the flexibility to collect funds virtually anywhere – your donation link can be included in email blasts, newsletters, on social media, or embedded as a widget on your website. With branding around your mission for Giving Tuesday, you can communicate exactly to donors about their impact on your organization.

• Why we love it: It’s simple in all the best ways – it makes it easy for donors to give quickly and securely, allows for custom branding about your mission and impact, and it takes less than 5 minutes to create.

• Level it up: Enable recurring giving on your donation form, which encourages donors to make a lasting impact beyond a one-time gift. Consider offering a small incentive to donors who become monthly givers on Giving Tuesday.

Crowdfunding Campaign

Grow engagement and amplify your reach with this interactive solution

Enhance the Giving Tuesday experience with features like a fundraising thermometer, live donation feed, sponsor-matched donations, and custom impact stories that showcase the value of a gift to your organization.

• Why we love it: Your donors want to know they’re helping you accomplish something great on Giving Tuesday and a crowdfunding campaign gives you all the tools to curate a landing page that highlights how they’re helping you achieve your goal.

• Level it up: Do you have a sponsor or business that would be interested in providing a matched gift? Use Pledge It’s built-in sponsor match tool to display donations matched dollar for dollar. This can be a highly effective way to increase giving. Studies show that 84% of donors are more likely to donate if a match is offered and 1 in 3 would give a larger gift if matching is applied. (Source: 2024 Nonprofit Fundraising Statistics from Double The Donation)

Online Silent Auction

Allow supporters to contribute and get something special in return

While it takes a bit more advanced planning to secure items, a silent auction with mobile bidding can help your organization stand out among the Giving Tuesday crowd. Whether bidding is live for one day or all week, it can be an interactive and fun way to raise funds – and even allow donors the opportunity to snag some fun holiday presents while giving back to your mission!

• Why we love it: An online silent auction can be open to your supporters no matter where they’re at, helping you expand your reach. The mobile bidding experience ensures bidders get instant notifications when they’re outbid or win items, while you instantly collect funds.

• Level it up: With the holiday season around the corner, your donors are also probably thinking about gift ideas for friends and family. We recommend curating your items with holiday gift-giving in mind ... and don’t forget to check the back storage room for leftover items you can bundle together!

Check out these tips for your next online silent auction

Get a jumpstart on Giving Tuesday today

Contact our Customer Success team for more ideas or templates to get you started, and don’t forget to check out the Giving Tuesday website for downloaded logos and free images you can use to design your campaign!