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Fundraising to players is like paying taxes to parents – you’re forced to do it every year and it’s a burden. But it doesn’t have to be this way (at least with fundraising). You can get your players excited about fundraisers, which matters because fundraisers with proactive player participation are more profitable than those with little or no player engagement.

Reaching out to friends, family, donors, alumni, and the community are important but getting the players participating in the game is crucial to every successful campaign. Potential supporters are more likely to give, and give more, if the ask is coming from an excited player from their community.

Here are some ways to get your players pumped about fundraising:

1. Set attainable individual goals.

Goal-setting is important in sports and fundraising isn’t any different. By giving players goals, you’ll tap into their competitive spirit – unless the goals are realistically unattainable. You would never ask your players to bench press 700 pounds. The same holds true for fundraising.

2. State a specific purpose.

It’s not enough for players to know that the fundraiser is supporting your program. Share with them exactly what the funds will buy, like new uniforms or a team trip. Allowing them to visualize the end goal will be a motivator. And even if the goal isn’t flashy (i.e. participation costs or umpire fees), it’s critical is to communicate why it’s important to your program and therefore important to them.

3. Leverage on-field performance.

Imagine your players’ excitement if their game-day performance was actually generating team funds. Set up a performance-based fundraiser where supporters pledge donations for achieving selected team-level statistics. Knowing that each home run hit or touchdown scored is earning dollars for their program will motivate your players to share your campaign.

4. Publicize progress.

Nothing motivates an athlete more than being outperformed by an opponent. Harness this competitive spirit by creating fundraising rankings among your players. Utilize poster boards and social media, highlighting top fundraisers throughout your campaign. And once you reach your goal, congratulate the entire team publicly.

5. Reward with swag.

All athletes are motivated by swag (t-shirts, bags, etc., for you less-hip readers). The more exclusive the swag, the more motivated the athlete is to obtain it. Create custom apparel for your players as rewards for hitting targets – the boosted results will far outweigh the minimal cost of producing the gear.

Active player participation is key to a successful fundraiser, and if you implement these tips into your campaigns, you’ll never hear fundraising groans again.


If you have any questions please contact us at info@pledgeit.org. We're happy to help you!

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