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According to a new Gallop Poll by Daniela Yu and Amy Adkins, 81% of donors say their belief in an organization's mission is a major reason why they donate to a charity. These individuals are also highly more likely to be fully engaged with an organization and are twice as likely to donate more to it in the next 12 months compared with those who say the mission is a minor reason or not a reason to donate.

The report also found that donors do substantial research on charities before donations. To read the full report, click here.

Since 2014, PLEDGE IT has helped professional athletes in the NFL, NBA, MLB, NHL, MLS, and Olympics support their favorite charities, as well as countless colleges, high schools and youth teams.

PLEDGE IT has also worked with large charities such as The American Cancer Society, UNICEF, Big Brothers Big Sisters, Children’s Hospital Of Philadelphia and the Ronald McDonald House and has been featured on ESPN, USA TODAY, Fox Sports, MSNBC, Sports Illustrated and Ellen DeGeneres Show.